Understanding “Face” in Chinese Culture and Its Impact on Business
When it comes to doing business in China, relationships are everything—and understanding the concept of "face" ( known as mianzi in Chinese) is the golden key to building strong, lasting partnerships. Misunderstand “face,” and you could find yourself alienating suppliers, offending partners, or completely misstepping in your business dealings. If you get it right? You’ll pave the way to smoother negotiations, deeper trust, and more successful outcomes.
